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Why email marketing might be a bluff

On average, an office worker will receive upwards of 121 emails every day. There is absolutely no way they can open and read all of these emails. But they will see all of the subject lines. The likelihood of someone opening an email with a poor or cliché subject line is quite slim. Writing headlines is a form of art. It’s not something that you should take for granted. The subject line of your email is going to directly affect its open rate.

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