Google Search Console is a free service offered by Google that helps you monitor and maintain your site’s presence in Google Search results. You don’t have to sign up for Search Console for your site to be included in Google’s search results, but doing so can help you understand how Google views your site and optimize its performance in search results.
For a giant such as Google, the new European General Data Protection Regulation (GDPR) rules might seem like a tough task to implement. Yet it believes it won’t be bearing the brunt of the complex set of changes. Instead, the digital giant believes the correct handling of consumer data is an “ecosystem challenge”, and that advertisers are the ones facing the biggest hurdles when trying to implement the new rules.