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Why email marketing might be a bluff

On average, an office worker will receive upwards of 121 emails every day. There is absolutely no way they can open and read all of these emails. But they will see all of the subject lines. The likelihood of someone opening an email with a poor or cliché subject line is quite slim. Writing headlines is a form of art. It’s not something that you should take for granted. The subject line of your email is going to directly affect its open rate.

Klout is now Kaput – Know Why.

Dear Klout users, you will no longer be able to use the service anymore. Effective, May 25, 2018, Lithium has sunset the Klout service. The Klout acquisition provided Lithium with valuable artificial intelligence (AI) and machine learning capabilities, but Klout as a standalone service is not aligned with our long-term business strategy. We appreciate the loyal Klouters out there who…

Digital Marketing Services

#jmexclusives is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers. The reality is, people spend twice as much time online as they used to 12 years ago. And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be.

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