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trademark registration

Brand Trade Mark Registration Online.

What is trademark registration? Do you have that mark, that word, that sign or brand that you identify with? Well, until you register it, it is not yours and you have no exclusive claim to it. A trademark is a mark or sign that distinguishes the goods of one entity from another. The trademark may…

 

Important concepts of brand management

Brands are different from products in a way that brands are “what the consumers buy”, while products are “what concern/companies make”. A brand is an accumulation of emotional and functional associations. The brand is a promise that the product will perform as per customer’s expectations. It shapes customer’s expectations about the product. Brands usually have a trademark which protects them from use by others.