Branding

Social Media For Branding | A Quick Guide For Entrepreneurs

Business Consultants
12/11/2023

In this article we provide guidelines on how to use Social Media for Branding purposes. In the digital age, social media has emerged as a powerful tool for branding and business growth. It offers a platform for businesses to engage…

Brand Style Guidelines And Their Impact On Consumers

Business Consultants
10/11/2023

This article explores the evolution of brand style guidelines and their impact on how consumers perceive products and services. Brand style guidelines, you ask? Yes, indeed! They are the unsung heroes of marketing. These guidelines are the rulebooks that dictate…

The Essential Logo Design Elements To Empower Your Branding

Graphic Designers
25/10/2023

There are a few essential logo design elements that creative designers must consider in their strategic business image branding process. For beginners, a logo is the visual cornerstone of a brand's identity. It encapsulates the essence of a company, product, or service in a single, memorable image. In today's competitive market, a well-designed logo is not just an option—it's a necessity.

Top 4 Social Media Branding Strategies You Should Utilize

Online Consultants
30/07/2023

As the digital is moving on, so is the modern business, with companies now opting to market their products over social media space rather than billboards and TV commercials. It is because social media branding is cost-effective and generates more leads, which means less investment and more returns.

The Entrepreneur’s Journey | From Idea To Business Launching

Rebecca D
14/06/2023

Starting a business is an exciting journey that can be filled with incredible highs and devastating lows. It takes courage, determination, and patience from idea to launch. In this article, we’ll explore the entrepreneur’s journey – how they develop their…

The Topmost 12 Ways To Increase Your Print Marketing Revenue

Kristen Bray
21/12/2022

Technically, print marketing is a media strategy in which marketers select their target demographic and place print advertisements in places where they will be seen, heard, or engaged offline. Quite often, the best place to outreach them offline is at home, alongside your social media networks, as well as across your friends!

Why Is Social Media Such An Important Online Marketing Tool?

Online Consultants
12/01/2022

Social Media is a computer-based technology that facilitates the sharing of ideas, thoughts, and information through the building of virtual networks and communities. By design, since social media is internet-based, it gives users quick electronic communication of content. Content includes personal information, documents, videos, and photos.

What Is Social Media Branding? A Small Businesses Guide

Webmasters
09/09/2021

Social Media Branding is about consistently using the right methods to engage with your target audience on social media platforms. And the aim or purpose is to boost brand awareness.

Return On Marketing Investment (ROMI) | Marketers Guide

Marketplace Experts
07/07/2021

Return On Marketing Investment (ROMI) is the contribution to profit attributable to marketing (net of marketing spending), divided by the marketing 'invested' or risked. Instead of money that is 'tied' up in plants and inventories (often considered capital expenditure or CAPEX), marketing funds are typically 'risked'.

What Is A Brand? The Step-By-Step Beginner Marketers Guide

Online Consultants
20/05/2021

A brand is a product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed. While a brand name is the name of the distinctive product, service, or concept. Branding is the process of creating and disseminating the brand name. Branding can be applied to the entire corporate identity as well as to individual product and service names.

Trademark Registration Process | The Step-By-Step Guidelines

Computing Experts
20/05/2021

Important to realize, every business operation requires trademark registration. For a brief explanation, one needs to register their company name, brand name, or intellectual property for a trademark because if not, there is a huge possibility that someone else will do so and you will lose the right to use it.

Online Business Branding | Beginners Strategic Guides

Technology Masters
24/03/2021

Inasmuch as Online Business Branding and Management is concerned, the reputation and awareness it creates are equally important. Especially to its targeted audience and visitors who heavily rely on Search Engine Results for answers to their Online FAQs. However, for many companies, online business branding has not proved important yet.

What Is Brand Management? Step-By-Step Marketers Guide

Online Consultants
24/03/2021

Brand Management is the influence of brand perception within the target market of any given company business. Whereby, the goal of an effective brand strategy is to measure and control its credibility. As well as the perceived customer value, satisfaction, customer loyalty, and brand awareness.