Tidal is a global music and entertainment platform that brings artists and fans together through unique music and content experiences. Currently, it’s available in 52 countries. It has over 50 million songs in their catalog and over 200,000 high-quality videos. Offering passionate music fans both a premium and high fidelity sound quality. Along with the high-resolution video, and expertly curated editorial content. Also, provides a 30 day free trial period to all new customers on both subscription tiers. They have programs such as TIDAL X, and TIDAL Rising. To help connect artists with their fans through the content offered.
The formation of Tidal
There’s a lot of backstory to the history of Tidal. However, the company’s pivotal moment was when Jay Z called together his most influential friends in the music industry. Like, Kanye West, Rihanna, and Daft Punk, for a meeting in February 2015. To lay out his vision and get them on board. It’s the brainchild of Jay Z, arguably the most successful and business-savvy rapper in history. He purchased a struggling Swedish tech company called Aspiro in January 2015. Then, re-branded it as the hip, a young startup it is today. The Jay Z-owned music streaming app recently shot to the top of the App Store. Thanks to the fact that right now it’s the only place you can stream Kanye West’s album, “The Life of Pablo.”
Tidal’s achievements and growth
Besides the economics of the service, Tidal has focused heavily on securing exclusive deals for new music. With the help of Jay-Z’s influence, artists like Prince, Rihanna, Jack White, Beyoncé, and most recently Kanye West . Having all shared new music exclusively on the platform. Another unique feature of Tidal is its curated playlists. You’ll find playlists handcrafted by the likes of Jay Z and Beyoncé. Along with playlists like “Future vs. Young Thug” that their employees construct. Overall, Tidal’s playlist selection feels like a mix of Apple Music and Spotify. There are genre-specific ones like “Jazz Giants” and more mood-specific playlist themes, like “party” and “workout,” to choose from. Read more on music here and other streaming platforms.