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The Jay Z-owned music streaming app recently shot to the top of the App Store thanks to the fact that right now it’s the only place you can stream Kanye West’s new album, “The Life of Pablo.” Tidal is the brainchild of Jay Z, arguably the most successful and business-savvy rapper in history. He purchased a struggling Swedish tech company called Aspiro in January 2015 and re-branded it as the hip, a young startup it is today.

There’s a lot of backstory to the history of Tidal, but the company’s pivotal moment was when Jay Z called together his most influential friends in the music industry, like Kanye West, Rihanna, and Daft Punk, for a meeting in February 2015 to lay out his vision and get them on board.

TIDAL is a global music and entertainment platform that brings artists and fans together through unique music and content experiences and is currently available in 52 countries.TIDAL has over 50 million songs in our catalog and over 200,000 high-quality videos, offering passionate music fans both a premium and high fidelity sound quality, along with high-resolution video, and expertly curated editorial content. TIDAL provides a 30 day free trial period to all new customers on both subscription tiers. They have programs such as TIDAL X, and TIDAL Rising to help connect artists with their fans through content offered through TIDAL.

Besides the economics of the service, Tidal has focused heavily on securing exclusive deals for new music. With the help of Jay-Z’s influence, artists like Prince, Rihanna, Jack White, Beyoncé, and most recently Kanye West, have all shared new music exclusively on Tidal.

Another unique feature of Tidal is its curated playlists. You’ll find playlists handcrafted by the likes of Jay Z and Beyoncé along with playlists like “Future vs. Young Thug” that Tidal employees construct. Overall, Tidal’s playlist selection feels like a mix of Apple Music and Spotify. There are genre-specific ones like “Jazz Giants” and more mood-specific playlist themes, like “party” and “workout,” to choose from.

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