How your Website represents Your Brand

Having a good website improves your online brand presence and availability to the world spread population. However, disappointments come when you entrust your reputation to a team which has no idea of your futuristic interests nor has any idea of progress. Such includes people without profound information and ideas of what you really want in your website. However, we as #jmexclusives, not only do we deliver our projects, but, we guide you through the whole process of having a simple, responsive and creative website targeting your audience and world readers.

Google yourself or use any other dedicated browser and search yourself. What do you see? Are you all there? Are you well represented? Probably not. Or even you no longer exists. Within time, technology lapses are like a heartbeat. You skip one or miss one rate and you die. The same is happening online. Yes, you may be famous, well established and occupied at the moment as a brand. Perhaps you even consider online reputation as a waste of time and or it is meant for idlers. Well, for now, it might be so but not for our future lifestyle.

In web design, good website usability is about making it easy for visitors to find the information they need quickly and easily. There are many ways to improve the usability of your website. This article takes a look at 10 essential characteristics of a user-friendly website. These simple usability recommendations can make your website more appealing to customers and improve your chances of success online.

Qualities of a Good Website

A website is a public application that usually targets any number of users. You want to make sure you build something that is likable and usable. In this article, I will talk about the top 10 characteristics a good website must possess.


A website serves the purpose of solving a problem. For example, a job board has a purpose where employers can post jobs and job seekers can find and apply for jobs. Once applied, there should be a way for candidates and employers to communicate and keep up to date with a job application. If you build a job board and it only lets you post jobs, that’s not enough. Also, you do not need a website you only see the normal operations of any website by Tom and Harry.


A website should be easy to use and navigate. When users visit your site, do they find the information they are looking for, without struggling? Does your website provide easy navigation to jump from one page to another and go back?

Relevant Content

You do not want to put content on a website that is not relevant to the users. You do not want to put car details on a job board. If your website is a job board, it should have content and tips related to being a good candidate such as how to create a professional resume and how to behave in an interview. You do not want to post about cars or sports on a job board.


You want to make sure your website is using current trends and technologies. One that supports today’s needs. For example, responsiveness and fluid web designs are the key requirements for modern websites. You do not want to create fixed page layouts that don’t support mobile readability.


Your website and its content should be optimized for different devices, browsers, data speed, search engines, and users. If it’s not optimized for mobile data users and their download speed, they may leave the site. Then, if your website does not support common modern browsers. Or, popular for smartphones and their sizes you may be missing out on some users.


Responsive web design is a modern need. It changes the layout and options to fit the device and browser size. For example, a website may provide more options on a large PC monitor compared to on a mobile phone.

Performance and Speed

Does your website load fast enough to show visitors what they are looking for? Your website can’t be slow when presenting content to its visitors. If your website takes more than two seconds to load, it is probably too slow.


Is your website reliable? If I apply for a job, does your website send me on-time notifications and messages to keep me posted with the updates? Can I access your website whenever and wherever? Is your website up and running 24/7?


Do you have sufficient infrastructure to support your website and its visitors? A website should be able to scale to a number of potential visitors. Not only should the website’s user interface be scalable but the back-end database, APIs, and services too should be able to scale.


Security is a major concern for today’s web visitors. You need to make sure that your website follows industry standards and guidelines. For example, if you have user registration feature, you want to make sure that you encrypt and not display in text user passwords. You also want to ensure that the site is secure and uses SSL encryption. If you forget a password feature. Then, you do not want to provide a reset password feature without asking the security questions to the user.

In conclusion

Many businesses make the mistake of neglecting usability. Usability is critical for the success of any website and you should never overlook it. Good usability can improve the performance of your website and increase your chances of success. It can also boost sales and revenue for your business. For your website to successful, it should not only look good but also provide a seamless user experience for visitors. This is why good usability is important. It will set your website apart from your competition.




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