sEvery business can benefit from hiring an experienced individual to handle all of their social media and SEO needs just like #jmexclusives does. However, many business owners overlook this position and may even scatter the responsibilities across their workforce. Ultimately, this common habit overwhelms current employees and depletes productivity. “An experienced and dedicated social media manager is entranced by the Web and technologies surrounding it ” – Says Joseph Mucira the Chairperson #jmexclusives. This individual actively stays in the know of the latest happenings in the world of social media and thus, is able to quickly identify the best outlets for your business and make smart decisions that will ultimately bring in more business.
Creating a social media strategy is the key to your results. Making sure that you focus on the right channels and activities. Creating your user personas to target and helping your team to find tactics that lead to desired goals.
- Create the social media strategy
- Create budgets for social media activities
- Plan social media campaigns
- Work with internal stakeholders
- Recruit and manage the social media marketing team for your organization
- Manage change and adopt social media into the corporate culture
- Work with other marketing branches to integrate different activities
A social media manager is your business’s main representative when it comes to the Internet. He or she interacts with your customers on a daily basis through comments and messages. Your social media manager can truly make or break your business’s online reputation, which is why it is crucial to hire someone solely for this instead of spreading the responsibilities across your current team. A social media manager skilled in SEO and other critical marketing components can greatly contribute to the steady growth of your business. Every business has its own unique voice that customers are familiar with. However, your business’s voice can easily get lost when more than one person handles your social media accounts. A social media manager will prevent this common concern and ensure that your business’s voice stays consistent and in-tune with your branding strategy and marketing plan.
Most people nowadays rely on the Internet to discover new businesses and products that they are interested in. This is where a social media manager with a strong knowledge of marketing can come in handy. Online promotions, campaigns, and advertisements are essential ingredients for building brand awareness and not only attracting new customers but the targeted ones as well. A social media manager can save your business money and time by managing and tracking online campaigns, allowing him or her to determine what’s working and what isn’t. Ending unfruitful campaigns will cut costs. Likewise, finding the right campaigns for your business will ensure that you get the most bang for your buck.
Did you know that social media marketing has a 100% higher lead-to-close rate than outbound marketing? Or that 84% of B2B marketers use social media in some form? No matter what you sell and who you sell it to, using social media as a marketing tool can help you grow your brand and pad your wallet.At this point in the game, not having an active social media presence is kind of like pulling out a flip phone at a business meeting and then not understanding why your boss keeps giving Brad all the new accounts.But some people still own flip phones, and some people dig in their heels and say, what is social media marketing going to do for me? Do I really need it? Yes. Yes, you do!
Good social media managers must have a passion for social media. They should be active on more than just Facebook, Twitter, and LinkedIn. They should have a personal blog with comments. They should be able to spot promising social media platforms and be able to get on on the ground floor. Those who recognized Pinterest’s potential are laughing. They should be present on some niche social media sites that relate to their interests.These interests should closely resemble those of the company or organization concerned. An animal rights group should vet all social media manager applicants to see that they’re not on any hunting related sites. A florist ought to see if applicants at least follow other plant/flower/gardening people and if they belong to a network like The Garden Geek.
When your business has a large and positive social media presence, you can be sure that consumers view it as a leading authority in its industry, resulting in increased brand loyalty. Your fans, followers, and subscribers are more likely to engage with your brand when it has plenty to offer. A social media manager will make sure that your business’s social outlets are filled with interesting and helpful content as well as techniques that promote social media engagement.
Are you ready to get started? #jmexclusives offers Social Media Management specific to your brand and or companies needs. For more information on our, Social Media Management contact us at (254) 724-944456.