LinkedIn Profile Creation and Management
Notably, LinkedIn is the largest and most dominant social network in the professional arena. Totally different from the likes of Facebook, it is used for maintaining a professional persona and brand. Other uses for LinkedIn include finding a job, networking, recruiting new employees, getting sales leads and even getting your business news. Linkedin is a work based social networking service. It allows you to create a personal profile to help promote yourself into the workforce.
Important to realize, LinkedIn is a business and employment-oriented service that operates via websites and mobile apps. Founded on December 28, 2002, and launched on May 5, 2003, it is mainly used for professional networking, including employers posting jobs and job seekers posting their CVs.
Why have a profile?
Millions of people use Linkedin and more add themselves to the site every day. Businesses can see what you look like and what you have achieved in your professional life. Your skills can be matched to their job opportunity and you can be contacted easily if you are suitable. Connections can be made with people you already know.
People you may want to work within the future can also be great professional connections. Businesses and individuals can create content that can introduce them to the right people. But, the question is, are you making the best out of it, or perhaps wondering how it works? Well here are some of the things to consider about improving yourself on. Especially through this good social-professional network to your desires;
Follow the Steps Below to Create your Own LinkedIn Basic Profile.
- Create your profile.
- Upload a professional photo || Not selfie, nude or un-rated image.
- Describe to all of us what you do, who you are and what you expect.
- Just like your resume, describe your past experience at work.
- Add your education level – important when looking for employers.
- Add your skills, expertise, experience, and know-how outside the book.
- Talk to other people through their daily posts.
- Become a source of content by writing professional articles.
- Join and connect with your known networks or mates.
- Avoid possible errors and mistakes in delivery and writing to know more about how to improve yourselves.
Very good results come from not only understanding how it works technically, but why it works. LinkedIn is a professional platform — not a social platform. That’s important to know so you use it right and get the best results. People connecting with each other, making referrals, introductions, and recommendations are nothing new really in business. The difference today is how BIG the networking world has become with the web and social media. This is why LinkedIn used strategically can help you make those smart, qualified connections.
Here are 7 benefits of LinkedIn that professionals should take advantage of:
1. Make smart, right connections
Only the serious apply here. This is where the professional community engages, interacts connects and refers. Start your process on LinkedIn if you want to get a company or person to notice you. Develop your profile, put up a professional headshot, link your blog, and post good content as often as you can and respond to other people’s posts.
2. Who do you want to meet?
Make a target list of who you want to meet-companies and people. Make LinkedIn a prospecting, research and engagement tool. Use the information you gather to send thoughtful, smart messages.
3. Who do you want to meet you?
This is where “mutual magnetism” works both ways. There are people we all want to meet for the value they bring to us, but there is value in what you bring to others too. Use your connections, wisdom, experience, and personality to both meet people and initiate people meeting you. Develop your profile and keep it up to date!
4. Link up on LinkedIn
Identify people in your sphere and community that would be great to meet each other and make introductions. When you want to be connected, those connections you made can come in very handy!
5. The Rules of Engagement
There is an etiquette on all the social platforms but especially LinkedIn. Just because we connect doesn’t give anyone permission to start sending frequent, non-permission based sales emails. Spend some time interacting with people, supporting their content, causes, and company before launching into sales stuff.
6. Use brand power
LinkedIn is the perfect environment to leverage ‘brand power’. Remember there’s your brand, your company brand, and your industry brand. Promote and connect all three and watch relationships grow.
7. You + new media = smart connections
Your strategic, consistent and value-driven communications used in a thoughtful way on LinkedIn can and will open doors. LinkedIn is a great place to start, it makes it easy to add Twitter, your blog and other sites that all work together to professionally present you in a single page snapshot.
What are LinkedIn company pages?
Every business should have a company page to not only post great, engaging and of course, targeted content, but to also give employees a page to link their profile too. LinkedIn company pages are also a great place to advertise for current job openings at your firm – with so many skilled people using LinkedIn to find their next opportunity, it’s the perfect place to recruit.
Anyone liking your company page will see your posts on their timeline. They can share, like and comment on those posts, which will also appear on your company’s page itself. Other users can also tag your company page into their own posts, meaning their followers could visit your page and even follow it, if they find it useful and relevant.
How to manage a LinkedIn company page
A company page is always visible, whether users have a LinkedIn account or not, so it’s vital to keep it updated with new content. Because LinkedIn is a more professional network than the likes of Facebook, the content you post should be more professional too.
Think about who is likely to be visiting your page – those looking for business opportunities with your company or those looking for job opportunities. Therefore, it’s a good idea to post company news, blog posts that may promote thought leadership and pictures or comments reflecting your company culture.
- The jmexclusives Agency: Online Digital and Social Media Basics.
- LinkedIn Profile: The jmexclusives Business Management Consultancy Agency.
Joseph Mucira is the Founder of The jmexclusives Agency. Uniquely, Joseph is an experienced I.C.T. expert with a wide range of experience and influence when it comes to profile branding and consulting with all-inclusive online brands, products & businesses. Additionally, he is a top rated content writer, profile certifier, search engine optimizer, affiliate marketer, internet lead campaigner, a digital content promoter as well as responsive website designer and developer.