Are you a music Artist, producer and or a narrator? Have you reached a point in life and wonder where you will get your money from back from your daily hustle, sleepless nights and struggle in the industry? The internet has forever changed the landscape of the music industry. This is common knowledge to artists who’ve utilized effective digital technologies such as file sharing and digital marketing via an endless number of social media channels. While all of this may seem like painfully obvious information, the fact remains that many musicians still struggle with choosing the right online platforms to upload, share, and promote their music. Well, on this blog, we will be letting you into the world of some biggest platforms where you can make millions every month as long as you have a surplus, quality and or quantity audiovisual content.
Before you start promoting and or selling your music content, you need to have a brand or an individual management companion or plan to help you achieve your reach to the world. Make you look more promising and also offer you a value addition engagement.
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YouTube is a free video sharing website that makes it easy to watch online videos. You can even create and upload your own videos to share with others. Originally created in 2005, YouTube is now one of the most popular sites on the Web, with visitors watching around 6 billion hours of video every month.
If you’ve ever watched a video online, there’s a good chance it was a YouTube video. For example, almost all of the video tutorials on our website are actually YouTube videos! The video below is also a YouTube video—just click it to start watching: One reason YouTube is so popular is the sheer number of videos you can find. On average, 100 hours of video are uploaded to YouTube every minute, so there’s always something new to find! And you’ll find all kinds of videos on YouTube—adorable cats, quirky cooking demos, funny science lessons, quick fashion tips, and a whole lot more. Check out a few of the YouTube video playlist below! They should give you a good idea of the wide range of content available on YouTube: Another reason YouTube is so popular: It’s all about user-generated content. Instead of videos from major TV networks and movie studios, you’ll find amazing and creative videos made by people just like you. And YouTube isn’t a one-way street—you can jump in, record and share your own videos, and become a part of the community.
YouTube Monetization Program
How would you like to promote your business and make cash at the same time? “Monetize” is the term YouTube uses for its official program that allows users to make money from the clips they upload. YouTube has strict criteria for which clips are eligible to make money. For those which are eligible, the uploader can share in revenue from advertisements shown before, during or alongside the clip. You get paid when your video performance raises and the adverts placed alongside getting attraction and awareness each day.See the Playlist below as an example;
iTunes is a media management software created by Apple, Inc., for both the Macintosh and Windows operating systems. You can use it to manage and play both audio and video files on your computer. Anybody who has listened to music this century is aware of the monster that is iTunes. If you’re a member of the select group of consumers who truly believe in financially supporting the work of their favorite artists, iTunes is your music mecca. The platform continues to evolve with Apple constantly innovating as a technological giant (see Apple Music), and although streaming is the current king of music intake, music libraries of longtime iTunes users are still seeing plenty of action.If you’re an independent musician who wants to provide fans with the option of buying their music, uploading to iTunes is still the primary method of doing so. Don’t expect to strike gold, but the brand name recognition alone is enough to win some fans over.
Sound Cloud is an online audio distribution platform based in Berlin, Germany, that enables its users to upload, record, promote, and share their originally-created sounds. Founded in 2007, Sound Cloud remains as one of the world’s top audio distribution platforms and attracts over 175 million monthly unique visitors. From a free-streaming perspective, Sound Cloud has been a longstanding giant, and that won’t change anytime soon. Heralded for its sociability/shareability features, a wide majority of both established major artists and rising talent turn to Sound Cloud to upload their music. The “news feed” style of the homepage, repost/favorite/playlist options, and followers/group communities play a huge part in expanding the reach of Sound Cloud’s massive library. So while there are plenty of folks who take advantage of the system in attempts of growing a large (but mostly imaginary) following, Sound Cloud is a go-to option in giving fans the opportunity to stream your latest single for free.
Over the past several years, Spotify has worked its way into becoming an extremely powerful digital music service and is a king in the music streaming business. The massive library of music from major artists has made Spotify an attractive option, and while free users are burdened with frequent advertisements, premium users enjoy ad-free as well as offline/mobile app listening.Despite the number of nice features offered by Spotify, I don’t believe the platform is currently a necessity for independent musicians. Sure, you may look official by having your well-received album uploaded, but from a streaming point of view, you’re better going off with Sound Cloud or Audio Mack as an up-and-comer. By doing so, you ultimately provide fans with easier access to your music and save yourself a few headaches at the same time.
Even though Google Play receives less attention, it’s not wise to ignore the music service of one of the world’s most powerful companies. If you want your entire fan base to have the ability to financially support your music, it’s important to ensure that you have a presence on Google Play. There are plenty of Android mobile phone users who rely on Google Play as opposed to iTunes, so if you want all your tracks covered, don’t leave them out of the mix.
Founded in November 2012, Mdundo has over the past 2 years provided local artists a platform to distribute their music and earn revenues based on the number of downloads they receive; simply put Mdundo has the same structure as Sound Cloud, however, the difference is that Mdundo actually pays artists. Click here to read terms and sign up.
Mkito is an online music distribution platform for consumers, artists, and advertisers. Where anyone can download free music supported by advertising and/or purchase music at low costs through online mobile payment options. Artists can sell and promote their music for free while they receive a 60% off of all proceeds generated from their music sales and downloads. Advertisers can promote their products and services either through audio adverts attached to songs that are downloaded for free or through banner adverts on an actual site. Sign up for Mkito here!
We’ve already established that YouTube is the major player in the world of music videos. Vimeo, however, is a runner-up and has its own specialties for artists who shoot a variety of visual content. When musicians take a more diversified route with videos, such as documentaries and behind-the-scenes footage, it’s not a bad idea to experiment with Vimeo due to its well-versed creative community. By no means is it smart to transfer all of your videos from your YouTube account to Vimeo, but don’t be afraid to try it out as you continue to grow your fan base.
Band camp is perhaps the most interesting selection from this list of music platforms. The website is certainly geared toward independent musicians, but it tends to attract more of a niche following of both artists and fans. As a platform that promotes free streaming as well as financial support of the artist, Band camp has an all-in-one capability which can prove to be useful for musicians who want to put all of their eggs in one basket. There are plenty of successful artists who have effectively promoted their material on Band camp, but be wary, because if your music doesn’t resonate with a particular demographic, it can get lost in the mix. Sign up here!
Songtradr is a brand new marketplace platform for trading and licensing music rights. They only officially launched in March and are working to connect artists, labels, and rights-holders directly with production libraries and talent buyers across industries in a clean and simplified way. They’ve removed the hassle of third-party roadblocks, and they help put the artist in the driver’s seat when getting their music into lucrative placements. Plus, Songtradr’s sales team works around the clock to secure more opportunities for their users. CEO and founder Paul Wiltshire is an international multi-award-winning record producer, songwriter, and entrepreneur.
With deep connections in both the entertainment industry and the independent songwriting community, Songtradr has been endorsed by artists such as Patrick Joseph, Keaton Simons, Shane Alexander, Heather Holley, and Bite the Buffalo, and their advisory board includes Phil Quartararo (former CEO of Warner and EMI), Gary Stiffelman (attorney to some of the biggest names in the industry), Jimmy O’Mahony (former CEO of Saatchi & Saatchi), Bryan Biniak (former GM of Microsoft and Nokia), and Matt Rockman (tech entrepreneur, co-founder of Seek.com.au).
Not too far behind Sound Cloud, Audio Mack is on the rise as a fan-friendly streaming platform. Unlike its counterpart, which has a central focus on play counts when evaluating engagement, Audio Mack allows artists to measure the reach of their music with its variety of trend-based rankings. The exact number of plays per day/week/month are readily available, and the “what’s trending” homepage makes it easy for music consumers to know what songs and albums are worthy of their valuable time. Between the less stringent copyright policies and easy-to-digest analytics, Audio Mack is a well-positioned platform and a wise choice for independent artists who want full visibility into the marketing efforts of their new album. Sing Up here!