Website Advertising Networks
Advertising networks or ad networks is a company that connects advertisers to websites that want to host advertisements. The key function of an ad network is an aggregation of ad supply from publishers and matching it with advertiser’s demand. The phrase “ad network” by itself is media-neutral in the sense that there can be a “Television Ad Network” or a “Print Ad Network”, but is increasingly used to mean “online ad network” as the effect of aggregation of publisher ad space and sell to advertisers is most commonly seen in the online space.
The fundamental difference between traditional media ad networks and online ad networks is that online ad networks use a central ad server to deliver advertisements to consumers, which enables targeting, tracking and reporting of impressions in ways not possible with analog media alternatives.
Advertising Networks Scale Analysis
Advertising networks market is a large and growing market, with Internet advertising revenues expected to grow from $135.42 bn in 2014 to $239.87 bn in 2019. Digital advertising revenues in the United States alone are set to reach $107.30 bn in 2018 which is an 18.7% increase from 2017 ad spend. This growth will result in many new players in the market and encourage acquisitions of ad networks by larger companies that either enter the market or expand their market presence. Currently, there are hundreds of ad networks worldwide and the landscape changes daily.
Whenever someone talks about monetization, invariably, the first thing that pops up into the mind is Google AdSense. And while there’s nothing particularly wrong with that—it is, after all, the world’s largest ad network, but to sit on an assumption that AdSense can’t be outdone by other ad networks isn’t wise.
The ad tech industry is highly disruptive and it wouldn’t be a stretch to say that Google has competitors who give them a good run for their money. It may take a lot of hit and trial to figure out which ad network, or even combination of ad networks, generate the highest revenue for you, but when you finally do figure it out—it would’ve been well worth the effort.
Large publishers often sell only their remnant inventory through ad networks. Typical numbers range from 10% to 60% of total inventory being remnant and sold through advertising networks. Smaller publishers often sell all of their inventory through ad networks. One type of ad network, known as a blind network, is such that advertisers place ads, but do not know the exact places where their ads are being placed. Large ad networks include a mixture of search engines, media companies, and technology vendors.
Types of Advertising Networks
There are several criteria for categorizing advertising networks. In particular, the company’s business strategy, as well as the quality of the networks’ traffic and volume of inventory can serve as bases for categorization.
Based on a Business Strategy
Online advertising networks can be divided into three groups based on how they work with advertisers and publishers:
- Vertical networks: They represent the publications in their portfolio, with full transparency for the advertiser about where their ads will run. They typically promote high-quality traffic at market prices and are heavily used by brand marketers. The economic model is generally revenue share. Vertical Networks offer ROS (Run-Of-Site) advertising across specific Channels (example: Auto or Travel) or they offer site-wide advertising options, in which case they operate in a similar fashion to Publisher Representation firms.
- Blind networks: These companies offer good pricing to direct marketers in exchange for those marketers relinquishing control over where their ads will run, though some networks offer a “site opt-out” method. The network usually runs campaigns as RON or Run-Of-Network. Blind networks achieve their low pricing through large bulk buys of typically remnant inventory combined with conversion optimization and ad targeting technology.
- Targeted networks: Sometimes called “next generation” or “2.0” ad networks, these focus on specific targeting technologies such as behavioral or contextual, that have been built into an ad server. Targeted networks specialize in using consumer clickstream data to enhance the value of the inventory they purchase. Further specialized targeted networks include social graph technologies which attempt to enhance the value of inventory using connections in social networks.
Based on a Number of Clients and Traffic Quality
Ad networks can also be divided into first-tier and second-tier networks. First-tier advertising networks have a large number of their own advertisers and publishers, they have high-quality traffic, and they serve ads and traffic to second-tier networks. Examples of first-tier networks include the major search engines. Second-tier advertising networks may have some of their own advertisers and publishers, but their main source of revenue comes from syndicating ads from other advertising networks.
While it is common for websites to be categorized into tiers, these can be misleading. While Google is in the clear majority of advertisement impression served, other networks that could be labeled as tier 2 actually dominate over these tier 1 ad networks as far as the number of customers reached.
Mobile and video ad networks
Ad networks often support a wide spectrum of ad formats (e.g. banners, native ads) and platforms (e.g. display, mobile, video). This is true for most ad networks. However, there also are ad networks that focus on particular kinds of inventory and ads:
- Mobile ad networks, focus on the traffic generated via mobile web and mobile apps and work with the corresponding ad formats.
- Video ad networks serve ads via inventory, associated with online video content.
Video and mobile ad networks can be acquired by larger advertising companies, or operate as standalone entities.
Online Ad Networks and Advertising Publishers
Most online ad-network platforms offer website owners and marketers to signup as advertising publishers. Publishers can then display ads shared by the advertising network and the revenue is shared between both the advertising network and publisher. When the beginners could not pass through the minimum criteria for publishing advertisements, ad placement services could ban the publisher for not fulfilling the requirements.
Some networks demand strict terms and conditions while there are other ad publishing alternatives sometimes commissions vary on what sells otherwise user still to earn a good commission when one matches the criteria, the publisher is allowed to display and share as provided by the platform to earn a good revenue. Getting approved as a publisher to the best advertising platform is a thorough process. Websites with a clean interface, more traffic and engagements are preferred to be selected as ad network publisher by the advertising platforms.
Get access to advertising campaigns from premium ad networks, demand-side platforms, and ad agencies within a single interface. With unlimited access to demand partners, Ad publishers can get the most of their inventory in a highly competitive programmatic environment. Expose your inventory to thousands of global advertisers and yield profits on your terms. Below is a list of some Ad networks you could seek.
AdSense is the world’s leading and greatest advertising network. Though the approval rates for AdSense Is quite strict, you only have to conform to their standards and policies, quality content for your blog or website, and good traffic. Below are some of the ads that are available at AdSense.
AdSense for Content
The content-centered ads are mostly targeted for context. The targeting is either based on clicks (CPC) or impressions (CPM). Although there is no noticeable variation between the CPM and CPC, the CPM are quite familiar. In this category, the ads come in various sizes ranging from a text, image, an animated image, a video, or a flash. When the ad sizes are more, the users can choose as to whether to show multimedia and text ads simultaneously or can decide to choose only one. For an easy identification, a grey arrow appears underneath AdSense text ads.
Page Level Ads
These are a family of ad layouts that offer a fresh and inventive technique for you to monetize your website or blog. When using Page-level ads, one places the same section of ad code once on every page that you would wish to display the ads.
AdSense for Search
These ads allow a publisher to show ads linking to the items on search, on their site and obtain 51% of the income created from those ads. AdSense search ads are shown either beside the outcomes from an AdSense Search Engine or combined with inner search fallouts through the applications of Custom Search Ads. Custom Search Ads are singly accessible to white-registered publishers. Even though the revenue bit from AdSense for Search is (51%) is less than from AdSense for Content (68%), more revenue can be attained due to the probability for higher Click through Rates.
AdSense for video
AdSense for video lets publishers having quality video content to make revenue via ad placements from Google’s widespread advertising system. The publisher is in a position to make a decision about what sort of ads are displayed alongside their video inventory. Layouts obtainable comprise linear video ads, those that show AdSense text and show ads over the video content.
AdSense for mobile content
These permit publishers to create incomes from their mobile websites/ blogs by means of targeted Google ads. Google compares advertisements to the content on the mobile website.
Facebook Audience Network Ads
With more than 1 billion worldwide users and millions of advertisers, Facebook also has a formidable display network known as the Audience Network. Facebook’s network is also dedicated to extremely high standards in terms of quality and company legitimacy. They don’t deal with an adult or explicit material, and they help some of the biggest brands in the country get the results they want.
Facebook also serves ads throughout a wide network of apps and non-website media as well. Overall, it’s an excellent way for you to reach out to potential customers using Facebook’s extensive cache of user data. Plus, if you already advertise on Facebook, the transition to using their Audience Network should be fairly simple.
You follow similar guidelines to Facebook’s ads already — you just have to modify the sizes to fit the specifications of the ad medium you want to use. With that, Facebook is straightforward, easy to use, and intuitive enough for an advertiser to see results.
Apple Advertising is one of the leading mobile display advertisers. This is partly because Apple controls the world’s largest app store, which means they can make it easy for their developers to make money by including ads. That simple system allows developers to make money, and it also allows you to consistently reach new customers who might’ve never heard of your website.
In addition to that, Apple Advertising has an intuitive bidding and targeting system that allows advertisers to pick and choose how they want their ads to appear. Overall, it’s a highly-controlled system that displays ads almost exclusively in mobile apps.
Yahoo! may not be as popular as it once was as a search engine, but it still has a robust display network that reaches millions of users every month. It also has a targeting system that gauges potential customers by geography and age, among a wide variety of other demographic factors. The search engine may not be as big as Google, but it’s still an affordable and viable option for reaching new customers.
Are you looking to bump up your ad earnings this year? Our SSP tag will instantly connect you to hundreds of premium ad networks and exchanges. Just select the ad units you want to run, generate the ad codes, and we’ll start serving ads from the best brands, advertisers, and campaigns on your website.
We have partnered with top-tier ad networks and exchanges including Google AdX, AppNexus, Rubicon, and Criteo among others and are making this premium demand accessible to publishers who value quick integration and high performance. These demand partnerships also allow us to offer access to newer ad formats such as sticky ads in addition to the standard IAB display units.
Together with our existing revenue optimization stack, these changes will help us fuel the next level of revenue growth for our publishing partners while making it easier for new customers to get onboard. We are currently in a closed beta for our new self-service SSP, please sign up here to request access.
Undertone specializes in providing several high-impact ad formats in addition to standard IAB—including IAB rising stars, several video formats, and its own range of flagship display formats designed for higher user engagement.
This coupled with the fact that many of Undertone’s proprietary ad units use your ad inventory in non-traditional ways, ensuring there’s no cannibalization of existing ad products, means that Undertone can offer CPMs 100%-1500% higher than traditional display ads.
This is an online advertising platform for both publishers and advertisers, as well as brands. Infolinks can be used together with other ad networks like Google AdSense. Infolinks products are InFrame, InScreen, InFold, InTag, InArticle, and InText, which are aimed at enabling publishers to generate fresh revenue sources from their sites. Infolinks produces great monthly income for over 200,000 publishers in more than 130 nations currently, and they work together with some of the renowned advertisers in the world like Facebook, Microsoft, Amazon, and eBay. Their platform is very modest to assimilate into your site and is usually available to any publisher. It has an advantage in that it has no setup fee requirement and no least requirements for page visits or views. For the small advertisers, Infolinks too offers self-serve advertising stage called AdShop.
Adblade is one of the utmost brand-safe media ventures in the US, with a topmost score of 188 from autonomous dimension firm AdSafe Media- the frontrunner in rating online content. Adblade is a strong worldwide Digital Media Optimization Platform that creates over 4 million verdicts per hour. Adblade offers the utmost effective Media Optimization Services obtainable currently for publishers and advertisers together. The Platform permits top publishers to yield significant and unrelenting industry foremost income and permits advertisers entrance to best, brand-safe portfolio generating above average ROI. Adblade has advertising engagements primarily with greatly trafficked content suppliers. Great websites within its network include NASDAQ, Hearst, The Washington Times, ABC News and Chicago Sun-Times. Adblade mainly functions in the United States and is open to both online and mobile traffic. Advertisements can be generated and uploaded by customers and may be directed physically, by interactive wellbeing, or demographics. The system permits websites and blogs to monetize, however, they are obliged to meet specific requirements. The clients must also go through demanding and approval procedures. The minimum monthly impressions should be 500, 000.
Media.net is one of the largest substitutes for AdSense. This system features mainly contextual ads that operate in a somewhat dissimilar way than typical display ad units. Although incorporated within traditional sizes like 728×90 and 300×250, these ads frequently portray numerous connected keywords. Clicking on a keyword, however, does NOT create any income for the publisher, rather it shows an additional screen revealing appropriate ads. Revenue is only generated when the website/ blog visitors click on any of these ads. In other words, Media.net ads operate just in the same manner as AdSense link units. Since Media.net shows principally contextual ads, there are some few important things I would wish to share that you will be required to be aware of. It takes some time for the ads to adjust to your site. The ads first analyze the content displayed on your site, then display keywords that are supposed to be significant to the adjoining content. As the section magnitude develops, an algorithm governs which keywords produce the maximum amount of clicks and revenue for the specific audience. So if you wanna use media.net, then be ready for a fairly large sample so as to perfectly get the earnings prospects of this network.
Revenue Hits uses contextual and geo-targeted ad serving technology – which makes it really favorable choice in the time of GDPR – to monetize websites, mobile sites, add-ons, widgets, toolbar, and many more. It serves over two billion ad impressions each day with a promise of 100% fill rate across all geographic regions. Other than display ads, Revenue Hits also lets publishers monetize their website using text ads, pop-ups, apps, widgets, XML feeds, and other custom formats.
Propeller ads network is purposed to making digital advertising effective and reliable. With worldwide reach through the web and mobile networks, Propeller Ads offers publishers the capacity to monetize their traffic and provides advertisers permit to a big number of ad placements on premium locations of several categories. They offer a flexible and honest trying model that conveys actual market worth to both publishers and advertisers. Their platforms are android, IOS, and mobile Web and the types of the network include mobile ad network, and the mobile ad server, with CPA, CPI, CPL, and CPM. They display banners, custom, interstitial, notifications, popunder and video. The payment thresholds are as follows:
PayPal – Minimum $10
Western Union – Minimum $100
Check – Minimum $100
Wire Transfer – Minimum $10
Chitika prides itself on being one of the largest in the list of advertising networks, of course after AdSense. As of date, it has registered more than 350,000 publishers across the globe, serving over four billion ads each month. Its ads can be used along with AdSense and other renowned networks in the same without breaking the set rules.
It’s branded steering and optimization know-how makes use of programmatic purchasing to give accurately the correct Ad, at the right time. The approval procedure for fresh publishers is typically pretty up-front and takes less time.
Though your mileage may vary, Bidvertiser is an ad network with an interesting monetization model: In addition to earning money for each ad that is clicked, the publisher also earns additional revenue when the click leads to a conversion (i.e. sale) for the advertiser.
BidVertiser supports multiple ad formats including banners, skyscrapers, rectangles, and mobile. You can use the provided point-and-click tool to customize the layout of these units to match your website’s look.
A bidding system ensures that publishers always get the highest possible revenue from each unit. Using the reporting interface, you can easily monitor your ads performance, clicks, click-through rate, and the total amount you’ve earned.
Conversant holds campaigns for more than 5,000 brands every single month, cumulating the likelihoods of finding the best fit for all contents. An actual publisher border offers a completely transparent campaign displaying alongside with action and revenue data. Their cross-platform promotion solutions guarantee that publishers are in a position to maximize their incomes direct from mobile devices. Conversant offers ads in several formats like in-text rollovers, static, rich media, banners, over the page and much more. This is in addition to the standard display.
Buysellads.com is another great way for websites and blogs to get some good money. In other words, it is a platform for publishers and advertisers to purchase and sell ads. Of important to NOTE is that buysellads.com does NOT approve blogs with the domain of blogspot.com. For one to be qualified and be approved as a publisher, they should be having more than 150,000 views per month.
Advertising.com is also among the top advertising networks great for monetizing websites and blogs. It has associations with more than 70 of comScore’s Best 100 ad-supported sites, with a network of publishers traversing 30+ website content verticals and monetizes an average of close to 2 billion ad impressions per day. Advertising.com gives ad blocks by advertiser, media, industry, and category to certify the finest fit for your website or blog. You should prioritize this network if the majority of your page visitors emanate from the UK, US, and Canada.
If you are considering monetizing your website or blog, then don’t just sit there and wait. Do the right thing, make sure your site abides by the networks set guidelines and have quality content. If several applications get rejected by some networks, do not give up. Give yourself some time, and all will be well. Also if you would like us to assist you in monetizing your website or blog, please feel free to write to us.
Amazon Associates is the affiliate marketing program offered by the world’s largest online retailer. Web publishers who sign up for the program (no minimum traffic requirement) can display on their sites custom banner ads and text links that point to Amazon category or product pages. The publisher then receives a commission from each click-through that results in a sale.
Amazon has one of the largest affiliate networks on the Internet, boasting 1.6 million sellers and countless products. While their commission rate is on the low side (starting at 4%, going up to 8.5%), publishers get a cut of everything that a shopper buys during the first purchase.
AdMob is a mobile application monetization network acquired by Google in 2010. Mobile app developers can log in to AdMob and create text or image ads for display in their mobile application in much the same way a Web publisher would create a new ad unit for a website or blog. Color combinations, size, and other such options are all customizable.
Once the ad unit has been created, the developer is provided with an SDK file that can be incorporated into the app. The ad units will work on Android, iOS, and Windows.
Vibrant Media is an ad network that offers Better-Ads and Chrome filter-friendly ad formats such as in-text, in-image, lightbox, storyboard, mosaic, and brand canvas in addition to the standard IAB display ad units.
Depending on your needs, you can choose to use Vibrant Media as your primary display ad network or you can employ their native ad solutions to increase revenue without changing your existing ad configuration. Ads are responsive so they can be delivered across multiple platforms seamlessly.
Clicksor serves over 900 million ad impressions on over 100,000 specialized websites that comprise its publisher network. In addition to regular banner ads, Clicksor also offers in-text ads, rich media, interstitials, and pop-unders as alternative ad formats.
Under the hood, Clicksor scans the text on your website and serves ads using the latest contextual technology, resulting in a higher click-through rate. Installation is a breeze with Clicksor’s plugin for Blogger, WordPress, Drupal, and Joomla that you just need to download and activate to get going.
If you are looking for more ad serving networks, click here!
The internet still provides a number of ways for publishers to make money from the traffic that passes through their websites each day. While the most successful monetization efforts involve finding a strategy specific to a site’s target demographic, there are some strategies that universally work better than others. Having the right monetization plan for your website or blog goes a long way in ensuring that you are paid fully for your hard work.
Nobody likes to work without a pay unless it is for charity. There are hundreds of advertising networks out there but not all of them will give the right value for your website or for each blog post. Having operated three blogs and a website, I have a lump sum of experience that I would love to share, based on what has worked for me close to three years now.