What is a website
A simple question, What is a website? In its bare form, It’s a single domain that consists of different web pages. We should all know that by now, the benefits a website can provide for your business. It’s shocking to witness how many businesses don’t actually have a website or online presence! If you have a business and no website, you are losing out on great opportunities for your business. It helps accomplish many different marketing strategies to grow your business. As a business owner, you need to know where your consumers are. So what happens when consumers know your business and what you can offer. Yet, they can’t reach you? That is one of the risks you take by not having a website for your business.
For generations, retail was simple. Brands sold to retailers and retailer sold to shops. But in the age of the internet, consumers can interact directly with brand manufacturers. This may seem like a small thing. But has a dramatic change in the way people interact with business owners. A recent study highlights the need for a good brand website. Thus, the majority of consumers expect a better experience from a brand and from a retailer.
Understanding a Brand through a website
Standing out in a competitive market is difficult. However without memorable branding to set you apart from other chiropractic practices in your local market. It can be next to impossible. Furthermore, having a professional logo and consistent branding will increase the value of your practice. Generate new business and give you a strong online presence. Differentiating your chiropractic practice through your practice’s website is a great place to start. A personalized website with a cohesive design and strong content solidifies your expertise. Hence, presents the opportunity to demonstrate what sets your practice apart from the rest.
A bad website
It’s easy to recognize. They are just flat out bad, and often ugly. They hurt your eyes, have terrible navigation, and also annoying. This quickly sends visitors away by irritating, confusing, or dizzy. If you could use a good laugh then check out Websites That Suck.
A good website
This is the most common type, but harder to identify as it usually looks just like an effective website. A good website should have a professional appearance, sensible navigation, good content, etc. It is not difficult to create a good one, so most fall into this category. The problem is, well does not equal effective.
An effective website
This kind has the most benefits. The primary difference between a good and an effective one. Besides profit, is that it anticipates the needs of the customer/visitor and meets those needs. Ironically, these are rare. Most websites try to “sell” rather than address the needs of the visitor. To be effective they require more planning and effort to create, but the rewards are worth it.
Benefits of an Effective Website
Provides an instant visual presentation
Not every organization can afford television advertising, but a website provides a visualization element. It’s always available to anyone with Internet access. If a customer has questions that require better answers on a website than over the phone. This is a valuable asset to your marketing mix.
Accessible through search engines
There is a good possibility that you found this website through a search engine such as Google, Yandex, Bing, and Yahoo among others. Between 80-95 percent of all traffic usually comes from search engines. You can target visitors who are actively looking for you, your product, your service, or your information. It’s an extremely cost-effective way to advertise to those who like what you have to offer.
No other medium for being available 24/7/365 even compares to a website. With the modest cost of developing a website and putting it online. There is nothing even close to being as cost-effective. You can easily misplace Printed materials. TV and radio commercials air at preset times. While with a website you can visit at a time that is convenient for the visitor. Also, it’s more engaging with a proper design.
Even just a few years ago, most websites were nothing more than an electronic brochure. Their real potential was not being noticeable. Now the change is drastic. The visitors have the ability to control and interact with a well-design website. You can take a virtual tour, spin an object around to see all sides. To provide direct feedback, and much more.
Targets each visitor specifically
An effective website design meets every visitor’s needs. With proper targeting, you have their attention of your visitors. By strategically planning, you can customize each area to the type of visitor who can benefit from it. It is even possible to customize web pages to individual users for additional convenience.
You can update a website
Unlike printed materials, you can change websites on a minute by minute basis if need be. The expensive production costs of video and the editing time for a good advertisement make them even more attractive. Plus, video can appear and printed materials are available for instant download.
Saves on printing and mailing costs
By making printed materials available on a website, it benefits both you and your visitors. They have instant access so they do not have to wait for your mail to arrive. Hence save on printing and mailing. It can have even more impact because you illustrate things. For instance, movements and animation that printed materials alone cannot show.
Improves customer relations
Aside from the fact that when a customer asks you for your website address, they expect you to have one. There are numerous benefits to your customer relations. These are only a few:
- Customers can make a knowledgeable buying decision. If they are deciding between you and a competitor. Then, your website could mean the difference between who gets the business.
- It also provides a way for customers to benefit from a sale. If you provide information or support through a website that makes them happier about buying from you. Also, it strengthens your business.
- By providing an opt-in mailing list, your customers and website visitors will give you permission to contact them. This may be about special offers or additional things they may interest them purchasing from you.
Gives your Business credibility
A study since 2015 by Verisign reports that 84% of consumers believe that small businesses with websites are more credible than ones without an online presence. To take it one step further, the study also concludes that 65% of consumers consider a brand company email to be more credible. Rather than, a generic email account such as Gmail, Outlook.com, AOL, or Yahoo mail. The days of matchbook advertising don’t exist anymore. To remain relevant and credible, small businesses must invest in one. For instance, if all your competitors have websites and your business doesn’t, who do you think looks more credible?
Every 9 out of 10 consumers rely on the internet to locate and evaluate local goods and services. Understanding these numbers and the online habits of consumers makes it difficult to understand why 46% of small businesses do not have one. For 54% with a business website, they benefit from a clear advantage when considering discoverability.
Additionally, a survey in 2015 by Redshift Research found that 83 percent of the businesses that do have one says: “their online platforms give them a competitive advantage over businesses without websites.” With over 3.5 billion Google searches occurring each day, your customer could be seconds away from locating and patronizing your small business. Business websites allow potential customers to access your business and learn about your products and services 24/7. There are a lot more benefits to having a website for a business as it comes with exposure.