Google Rules

For a giant tech company like Google. The new European General Data Protection Regulation (GDPR) rules might seem like a tough task to implement. This digital giant believes the correct handling of consumer data is an “ecosystem challenge. Yet, advertisers are the ones facing the biggest hurdles while implementing the new rules.

This guide is helpful, If you own, manage, monetize, or promote online content via Google Search. By having a growing and thriving business.A webmaster of a dozen sites. The SEO specialist in a Web agency or a DIY SEO ninja passionate about the mechanics of Search. This is the right place for you. If you require to have a complete overview of the basics of SEO according to our best practices.

Google

Below is best practices that hopefully make it easier for search engines to crawl, index and understand your content. Even though they don’t automatically rank your site.

Search engine optimization (SEO)

Mostly, this is often about making small modifications to parts of your website. Individually, these changes seem like incremental improvements. However, if they combine with other optimizations, it may result in a noticeable impact on your site’s user experience. Thus, performance in organic search results. Many of the topics in this guide are essential ingredients for any web page.

You should optimize your site to serve your users’ needs. One of those users is a search engine optimization, which helps other users discover your content. Your site may be smaller or larger than our example site and offer vastly different content. But the optimization topics we discuss below should apply to sites of all sizes and types. We hope our guide gives you some fresh ideas on how to improve your website. We’d love to hear your questions, feedback, and success stories in the Google Webmaster Help Forum.

Steps to a Google-friendly site

Check the new SEO Starter Guide!

Things to do

The Webmaster Guidelines provides a general design, technical, and quality guidelines. Below are more details on how to create a Google-friendly site.

Stay Simple

Google’s home page is a perfect example of the company’s commitment to simplicity. For example, Google; simple means faster, easier to use, and higher quality. That’s why software developers who work at Google are taught that the best products “include only the features that people need to accomplish their goals.” When they’re creating a new product, they don’t try to stuff it full of as many features as possible.

Give visitors the information they’re looking for

Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. Pages that contain useful information help attract many visitors with their content. Hence, entice webmasters to link to your site. In creating a helpful, information-rich site, write pages that clearly and accurately describe your topic. Think about the words users type to find your pages and include those words on your site.

Google

Many sites offer text-only or printer-friendly versions that contain the same content as corresponding graphic-rich pages.

Make sure that other sites link to yours

Links help Search Engine crawlers find your site. Thus, give the site greater visibility in Google search results. For search results, Google uses knowledgable text-matching techniques. To help display pages that are both important and relevant to each search. Google interprets a link from page A to page B as a vote by page A for page B. Keep in mind that Google algorithms can distinguish natural links from unnatural links.

Natural links to your site develop as part of the dynamic nature of the web. While other sites find your content valuable and helpful to their visitors. Unnatural links to your site are there specifically to make your site look more popular to search engines. Some of these types of links (such as link schemes and doorway pages) are found in Google  Webmaster Guidelines. Only natural links are useful for the indexing and ranking of your site.

Make your site easily accessible

Build your site with a logical link structure. Every page should be reachable from at least one static text link. Use a text browser. For instance, Lynx to examine your site. Most spiders see your site much as Lynx would. If features such as Macromedia Flash JavaScript, cookies, session IDs, frames, DHTML, or Macromedia Flash keep you from seeing your entire site in a text browser. Then spiders may have trouble crawling it.

Things to avoid

Avoid filling a page with lists of keywords, attempt to “cloak” pages, or put up “crawler only” pages. Hence, If your site contains pages, links, or text that you don’t intend visitors to see. Google considers those links and pages deceptive. Thus, ignores your site. You don’t have to purchase a search engine optimization service. Rather, some companies claim to “guarantee” high ranking for your site. Legitimate consulting firms can improve your site’s flow and content.

However, others employ deceptive tactics in an attempt to fool search engines. Avoid using images to display important names, content, or links. Google crawlers don’t recognize text that contains graphics. Use ALT attributes if the main content and keywords on your page cannot format in regular HTML. Lastly, don’t create multiple copies of a page under different URLs.

In conclusion

If your site has identical content that is reachable via different URLs. There are several ways of indicating the canonical version of a page. See More information about canonicalization. It is our hope that this article has been of help to you. If you have more questions, please visit the Google Webmaster Page or leave us a comment below. See The jmexclusives Team Services & Solutions Support through the Blog Page.

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