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Push Post Notifications Keywords

Using Email Subscribers, you can send post notification emails to subscribers when new blogs posts are published on your site. But what is a Push Post Notification? Web push notifications are notification-style messages sent from web browsers to users on mobile and desktop web. After opting in, users receive web push notifications on their mobile device or their desktop — even when their web browser is in the background.

If you’re using a desktop computer, web push notifications slide onto the top or bottom of your screen. On mobile devices, web notifications are delivered to the notification tray and have a nearly identical appearance to those coming from a mobile app. Most brands have far more traffic on their mobile websites then they have app users. In comScore’s 2017 U.S. Mobile App Report, they compared the top 500 mobile apps vs. the top 500 mobile web properties and found that website audiences are more than twice the size as app audiences. (Apps have the clear edge on engagement though — according to the same comScore report, people spend 16x the amount of time in apps as they do on websites.)

So websites offer a huge addressable audience — and a huge opportunity to deepen engagement with those web visitors with notification-style messaging that demonstrates the value your brand has to offer. And that’s an opportunity brand should most definitely pursue.

Currently, following keywords are available in the Post Notifications if Email Subscribers version is greater than 3.4.0 :

  1. {{NAME}} – use this to display name of the subscriber ( example: Hi {{NAME}} )
  2. {{EMAIL}} – use this to display email of the subscriber
  3. {{DATE}} – use this to display the ate in the email content
  4. {{POSTTITLE}} – use this to show post title in the email content
  5. {{POSTIMAGE}} – use this to display featured image of the post in the email content
  6. {{POSTEXCERPT}} – use this to display post excerpt of the post in the email content
  7. {{POSTDESC}} – use this to show a short description of the post in the email content i.e. it displays only the first 50 characters from blog post content
  8. {{POSTAUTHOR}} – use this to show post author name in the email content
  9. {{POSTLINK}} – use this to display full post link (clickable) in the email content
  10. {{POSTLINK-WITHTITLE}} – use this to display clickable post link with the post title
  11. {{POSTLINK-ONLY}} – use this to add post link in the email content (post link will not be clickable)
  12. {{POSTFULL}} – use this to show full post published in the email content

Currently, following keywords are available in the Post Notifications if Email Subscribers version is lower than 3.4.0:

  1. ###NAME### – use this to display name of the subscriber (example: Hi ###NAME###)
  2. ###EMAIL### – use this to display email of the subscriber
  3. ###DATE### – use this to display the date in the email content
  4. ###POSTTITLE### – use this to show post title in the email content
  5. ###POSTLINK### – use this to display full post link (clickable) in the email content
  6. ###POSTLINK-WITHTITLE### – use this to display clickable post link with the post title
  7. ###POSTLINK-ONLY### – use this to add post link in the email content (post link will not be clickable)
  8. ###POSTIMAGE### – use this to display featured image of the post in the email content
  9. ###POSTDESC### – use this to show a short description of the post in the email content i.e. it displays only the first 50 characters from blog post content
  10. ###POSTFULL### – use this to show full post published in the email content
  11. ###POSTAUTHOR### – use this to show post author name in the email content

Need a keyword for the post notification which is not available in the above list? Write to us from Here along with a short description as to why you need it and why it will be useful for other users also. We may consider adding support for the same. 🙂

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