What is email marketing
Email marketing has become an essential tool for business ever since the introduction of the Internet to the world. However, some campaigns that make it through to your inboxes we don’t take any notice of. On average, an office worker will receive upwards of 151 emails every day.
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
Email Marketing bulkiness
There is absolutely no way they can open and read all of these emails. But they will see all of the subject lines. The subject line of your email is going to directly affect its open rate. So, it needs to hype the reader, so they open the email. For instance, clickbait are headlines that are overhyped to woo and bait people into clicking. Then the content does not deliver on the promise. People are learning to easily spot this style. If you have not yet learned this, perhaps you are still on the journey to understanding the email marketing platform.
Email Marketing Strategy
The stakeholders funding the content marketing don’t understand how it works and expects unreasonably fast or massive results without enough budget, resources and time. Blogging doesn’t create a business, at least not right away. Some people have to take quite a while before either accessing their emails or even may have forgotten them all at the same.
I’m sure you’ve seen the same statistics as I have – only 4% of consumers who click through to a website are going to make a purchase. Email marketing is the pinnacle of permission-based marketing. This means you have the privilege, not the right, to communicate with prospects, leads, and customers. It’s the #1 reason we see email marketers fail and the #1 reason we see them succeed. While the content design is to spread and share.
However, the email design is to deliver a message and prompt action. Furthermore, an email marketing program can be very successful with just a handful of subscribers. Don’t wait until you have 10,000 people on your list to start sending emails. If you are starting a blog, kick off your weekly email newsletter right away. If you are launching a new product, start building interest months before it launches.
Email Marketing Database
You are sending emails regularly, but you aren’t growing your database. A great piece of content can bring new readers to your site but a great email likely won’t add people to your list. For this reason, you need to invest time in both creating great emails and adding people to your list. This comes down to carefully placing calls to action in the right places. For some, this could mean a pop-up or interstitial ad and for others, it means including them organically in your content.
There are no right or wrong answers, it’s simply a matter of offering a value proposition to your site’s visitors. If the value of the content is high enough, people might simply want to be notified when there are new articles. Often, e-books and reports are good ways to grow an email list. Experiment with forms, surveys, ads, landing pages, social media, and video to see what prompts visitors to act but whatever you do, please don’t cannibalize your content.
The main users of email marketing
Email subscribers are not members of a cult, so why would you send them all the same messages? Only cult members think and act the same so unless you’re leading a cult, you should be sending your subscriber’s different messages based on how they act. According to the 2015 National Client Email Report from the DMA, 77% of email marketing ROI come from a segment, target and triggering campaigns. Additionally, of the marketers who do use segmentation, 43% use up to six segments on average.
A lot of entrepreneurs go into email marketing with the mindset that users will subscribe to their list, open their emails, and then click a link to buy something. While this is a realistic end game for email marketing, you should base your campaign around the idea of creating trust by offering value to your subscribers.
Email marketing campaigns are complex and consist of dozens of different elements like subject lines, text, call to action, products, scheduling, and target market. No wonder so many entrepreneurs are overwhelmed by email marketing! The result is that these entrepreneurs end up sending the same routine type of email, at predictable times.
These take email to the next level. This starts with automated drip campaigns that slowly expose new users or prospects to new content, products, and services. But that is just the beginning. Transactional emails – like receipts, invoices, reminders, notifications, password changes, and confirmation emails – have significantly higher open rates. More importantly, they serve a specific purpose and contain data that readers are genuinely interested in. It’s time more marketers took advantage of this opportunity.
While you are supposed to create value with your emails, make sure that you do not include too much information. Subscribers do not want to be overwhelmed with information in their inbox. Ask a question and answer it as quickly as possible. Email marketing is so much more than coupons and newsletters.
In fact, email marketing has gotten a bad rap from the many companies who have abused the privilege of inbox access. Consumers are wise to those tactics and wary of companies who bombard them with email. To learn more about other Related Blog Articles, please visit The jmexclusives Blog Page.
Joseph Mucira is the Founder of The jmexclusives Agency. Uniquely, Joseph is an experienced I.C.T. expert with a wide range of experience and influence when it comes to profile branding and consulting with all-inclusive online brands, products & businesses. Additionally, he is a top rated content writer, profile certifier, search engine optimizer, affiliate marketer, internet lead campaigner, a digital content promoter as well as responsive website designer and developer.