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Why use Social Media?

It’s July 2018 and we all have a pretty good understanding of social media and how it works, right? But what if I told you that Twitter has 6 different forms of communication networks or that Facebook is most active on Fridays, do you still think that you’re a social media guru?

Allow #jmexclusives to illustrate the true importance of social media marketing and the online marketing services we offer to ensure you stay on top of your game. We value the importance of social media so much, we’ve even written several blogs and articles on the topic that includes the contents of this blog, benefits of social media, social media life, social media marketing, content tips and a social media strategy guide.

Whether you own a JAVA, warehouse, plumbing, cleaning, janitorial or lawn care company your services are not required on a daily basis. It is important to keep your brand and company visible, so when services are needed, potential customers always think of you first. Social media sites are a popular medium for friends to exchange reviews of different companies and services they have received. Every business today needs to leverage proper social media channels in the best possible way. Not because it’s the “in thing”, and not because it sounds simple, but because their target audience is hanging around the popular social networks. And they’re engaging with their favorite brands and connecting with them on different levels.

Marketing is the activity and process for creating; communicating and delivering offerings that have value to customers. Social Media Today argue that the purpose of social media marketing is to build a brand and increase a brand’s visibility, through building relationships and communicating with potential customers. Like with content marketing, due to the continuously developing internet marketing industry, there are countless digital media and social networking sites, all of which have a unique characteristic and purpose.

Facebook is the biggest and arguably most powerful social network in the world with 1.55 billion active monthly users. Regardless if you are a startup or fortune 500 company, you need to be on Facebook and start *engaging with your consumers.

Twitter is known as the ‘‘in the moment’’ platform and boasts a respectable 255 million active monthly users. Twitter is a perfect online marketing tool for businesses that want to reach out to people (and are ready for a reply). The key is to be quick and smart, ever heard of the dunk in the dark?

Instagram is a visual platform designed for customers to post, share, comment and engage through digital media. As the old saying goes, a picture is worth a thousand words.

LinkedIn is regarded as the professional social networking site. LinkedIn largely focuses on b2b marketing rather than b2c.

Google +, Youtube, Foursquare, and Pinterest are other social network sites that harshly miss out on the list.  And then there’s Snapchat, the new kid on the block, who recently recorded six billion daily views.

The above mentioned are just but a few from a large bucket, we call them the top giants. However, every day, new social media platforms will emerge with their own capacity and ability all at the same. It is always good to stay on the loop and also realize what is new and how useful it could be to your brand and social media loops. Having a social media presence without an appropriate strategy and plan can be just as damaging for your business as no plan at all.  We have created a social media marketing strategy checklist that should aid your online marketing operations.

Set Goals – Start big and work down. Do you need to increase customer loyalty?

Know your target audience – Don’t just use demographics but expand with psychographics.

Social Media – Decide which digital media will help you connect with your audience. Will this take the form of a blog, video, podcast etc?

Social Network Strategy – Focus on a social network that adds value. Just because a network has over a hundred million active users doesn’t mean it will directly contribute to your brand’s objectives.

Measurement and Testing – What does success mean to you? You need to constantly analyze your social media strategy to understand how effective it is. Engage with your audience, find out what works and what does not.

For some of you, investing in a social media marketing service may have been identified as the missing link connecting you with your consumers. However for the others, who are still contemplating diving into the social marketing end, look no further than the following facts. By giving your business brand the social media touch, you not only generate more business but also connect with your customers better and serve them on a higher level. It actually makes your digital marketing easier.

Social media marketing increases your brand’s awareness.  78 % of small businesses use social media to attract new customers. Furthermore, 33% of customers have identified social media as to how they identify new brands products and services.

Social media marketing helps to validate your brand.  A company’s social media presence, when done correctly, tells consumers that their brand is active and focused on thriving communication with consumers. 63% of consumers who search for businesses online are more likely to use ones with an informative social media presence.

What is your Social Media strategy like? If you’re struggling to put one together or to understand how to measure your ROI then get in touch with the Growth Gurus!
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