Schema Markup Organization

Schema Markup Organization is a collaborative, community activity with a mission to create, maintain, and promote schemas for structured data on the Internet, on web pages, in email messages, and beyond. Schema.org vocabulary can be used with many different encodings, including RDFa, Microdata, and JSON-LD.

These vocabularies cover entities, relationships between entities and actions, and can easily be extended through a well-documented extension model. Over 10 million sites use Schema.org to markup their web pages and email messages. Many applications from Google, Microsoft, Pinterest, Yandex, and others already use these vocabularies to power rich, extensible experiences.

Schema Markup

Schema.org is a collaborative community activity with a mission to create, maintain, and promote schemas for structured data on the Internet, on web pages, in email messages, and beyond.

Schema Markup Founders

Founded by Google, Microsoft, Yahoo, and Yandex, Schema.org vocabularies are developed by an open community process, using the public-schemaorg@w3.org mailing list and through GitHub. A shared vocabulary makes it easier for webmasters and developers to decide on a schema and get the maximum benefit from their efforts. It is in this spirit that the founders, together with the larger community have come together – to provide a shared collection of schemas. Get started

Adding Schema Markup to your WordPress Site

A website owner’s top priority should be ensuring that search engines are able to properly index their site’s content. In order to make that happen, the site must be set up to follow Search Engine Optimization (SEO) best practices. If your site was built with WordPress, then you’re already off to a nice start.

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